What is the inference you derive from market entry strategy

Case I

Go through the case study and answer the questions that follow.

Answer the following questions

Analyze the case and provide your understanding about the case.

What is the marketing impact of McDonald's Entry on Japan's society and culture?

While labeling the given case, what are points that you would include in General, Competition, Industry

Perform the SWOT analysis for McDonald's in Japan.

Synthesize the given situation and give suitable recommendations to recapture the market.

What is the inference you derive from market entry strategy employed by McDonald's in Japan?

What are the factors that any MNC's should keep in mind when they enter a new market, particularly an Asian country that follows Oriental Culture?

What do you think are the success factors of McDonald's in becoming a local product in Japan?

Case Study II

Go through the case study and answer the questions that follow.

Questions:

Provide a suitable caption to the case and label it.

Highlight the role of CRM in assisting the Marketing efforts in an Organization

Outline the success of this CRM initiative by CPK

Should organizations have different methods to deal with Online and Offline Customers?

Do you think CRM should also follow segmentation techniques? If so, indicate their advantages and disadvantages.

Spell out the role of social media marketing to help with CRM.

In case CPK tries to enter into your home country for business, what will be the market entry strategy you would suggest and why?

Attachment:- Cases in Marketing Textbook.rar


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