Strategy SHR019-6 - Assignment - Individual Report -

Assessment - Individual Report

Learning outcome 1: Demonstrate in-depth knowledge of the tools and frameworks of strategy to perform a meaningful analysis to generate coherent strategic options and choice.

Learning outcome 2: Select and apply a range of strategy tools, concepts and frameworks appropriate to analyse unstructured problems presented by the external and internal business environment.

Topic - Travel and Tourism industry in relation to the Oman 2040 Vision


Produce a report that is approx. 1,600 words, in a narrative formattoCritically evaluate how the Oman 2040 vision informs the strategy of your company (or a previous company that you have worked in and therefore have knowledge of).

The work must be appropriately Harvard referenced, drawing on current academic and professional evidence

Adequately evaluate, analyse, apply and discuss a range of strategic scenarios based on your analysis in order to develop some strategic options and to recommend preferred strategic options.

Show independence of thought in developing the usefulness of theory in practice applied to the company chosen. Research, select and use a range of appropriate methods/tools to develop preferred strategic options, using the discussions from your classes and further reading so as todemonstrate justification of the choice(s).

The assignment will draw on the learning form the:-
• Strategy and the planning process
• External environmental analysis
• Internal resources and strengths.
• Issues of change - political, economic, technological, environmental.
• Solution identification.
• Strategy implementation , innovation, evaluation and managing change.

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