Question 1: Perform a SWOT analysis for McDonald's Franchise restaurants in the UAE.

Question 2: How would you describe McDonald's strategy?
if You are hired as a consultant by the local franchise, what would you advise them do to to strengthen their market position?

Question 3: What is McDonald's competitive advantage? Based on McDonald's different resources and capabilities, perform a VRIO analysis to determine the sustainability of competitive advantage.

Question 4: Perform a BCG Matrix ( cow ,star,dog)

Article - McDonald's in the UAE: A Growing Challenge of Defending Market Share