Explain to him why his strategy of "constrained innovation"

Question: Write a brief memo addressed to the CEO of LEGO outlining your assessment (with justification) of what "generic strategy" works best for LEGO. (approx. 40% of memo)

Additionally, explain to him why his strategy of "constrained innovation" implemented during the turnaround succeeded at LEGO. (approx. 60% of memo)


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