Describe the industry Blackberry competed in and Why were

The Rise and fall of Blackberry

Guidelines for Analyzing Mini Case

External Environmental Analysis:

Analyze the current situation as described in the case, collect information from authentic sources like firm's website and must include:
A. The firm
B. The industry the firm operates in
C. Competition
D. Major Challenges the firm/industry faced with

The firm's Business Strategy: What strategy the firm has adopted
(‘Cost Leadership', ‘Differentiation', ‘Cost Focus' or ‘Differentiation Focus') and what are its implications on firm's economic performance.

Internal Environmental Analysis of the Firm:

You could discuss issues from the following:

• Internal environment.
• Rivalry in the industry.
• Market growth rate
• Firm's market share.
• Firms resources, capabilities, competencies, core competencies and distinctive competences.
• Use an appropriate strategic management analysis tool to analyze the situation.

Perform SWOT Analysis:

What Did I learn from this case study: Answers to the questions?

Question 1- Describe the industry Blackberry competed in.

Question 2- Why were Blackberry products so successful? What was/were Blackberry's competitive advantage(s)?

Question 3- When competitors introduced new products, how did Blackberry react? Why did Blackberry respond like that?

Question 4- Why was Blackberry unable to sustain its industry position?

References (APA Format)


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