ES985 Operations Strategy for Industry - University of Warwick
Company - AIRLINE INDUSTRY
PMA Task - Compare and contrast the operations strategy for ‘IKEA', the in-module case study company, and a leading company in the ‘Airline' industry. Please note: McDonalds is a company that you cannot select.
Learning outcome 1: Define operations strategy and its importance in an industrial business.
Learning outcome 2: Explain how operations strategy integrates, aligns and interacts with other company strategies.
Learning outcome 3: Describe the impact of operations strategy at different levels within the organisation.
Learning outcome 4: Recognise the need to measure the performance of the operations strategy and identify suitable areas for measurement.
Learning outcome 5: Discuss and give examples of how operations strategy can be formulated.
Learning outcome 6: Appraise and question different companies' operations strategies and draw conclusions from the information.
Learning outcome 7: Select appropriate practices for implementing operations strategy in different environments.
Learning outcome 8: Apply some of the tools and techniques learnt to case study material.
a. define operations strategy and its importance in an industrial context linked to market requirement
b. explain how operations strategy integrates, aligns and interacts with other strategies within the organisation of your choice (i.e. marketing strategy linked to market requirements)
c. describe the impact of operations strategy at different levels within the organisation (i.e. top-down and bottom-up)
d. recognise the need to measure the performance of the operations strategy and identify suitable areas for measurement (i.e. the content and process of operations strategy)
e. critically appraise and question the ‘HOW' of the operations strategies of the organisation of your choice against the ‘HOW' of the organisation adopted for the in-module assessment and draw conclusions from the information (i.e. the use of the operations strategy matrix)
f. select appropriate practices for implementing the ‘HOW' ofoperations strategy in different market environments (i.e. first understand the ‘line of fit' between market requirements and operations performance)
As a postgraduate level student in WMG you may have some concerns about your ability to write at the high standard required. This short guide is intended to provide general guidance and advice. It is important that if you have any questions you discuss them with your module tutor. Remember, in writing your PMA you need to meet the expectations of the reader and university.
A good PMA generally requires you to answer the question and to include...
1. A title, with your student number, module, lecturers name and any other documentation required by the university
2. A contents page and if appropriate, an abstract.
3. An introduction which acts as a ‘map' to the rest of the document, describing the aim or purpose of the work and explaining how this aim is achieved. At this point it is usually helpful to paraphrase your conclusion.
4. Evidence of an appropriate level of background reading of relevant texts
5. Evidence of systematic and clear thinking, indicative of good planning and organisation
6. Writing which makes sense, is clearly and carefully presented (proof read and grammar checked)
7. A critical style of writing which compares and contrasts the main theories, concepts and arguments with conclusions that are based in evidence presented.
8. High levels of accurate academic referencing.
9. A logical and well-defined structure with headings and subheadings.
10. Clearly labelled and well-presented diagrams and other graphics that are discussed in the text
11. Adherence to usual academic standards including length and a timely submission
12. A reference section in which every source that is cited in the text is listed.
Attachment:- Operations Strategy for Industry.rar