The objective analyze the digitalization of marketing under the current situation. Please prepare your views on the questions considering the information presented in the course materials. Your answers must defend your point of view with due justification from the literature wherever possible.
Question: (2500 words +/- 10 %)
Digital marketing has become a must-have for businesses that want to stay relevant and competitive in the digital marketplace.
Search and Collect 10 research articles published during the period from 2015 to 2020 in leading marketing journals relating to various digital marketing tools on Email Marketing & Mobile Marketing in consultation with your tutor. Review the article and critically address the following questions
critically analyze how digital marketing that are transforming the marketing activities
Students are expected to search articles from the top marketing journals such as the Journal of Marketing, Journal of Marketing Research, Marketing Today, Journal of the Academy of Marketing Science, International Marketing Review, Marketing Science, International Journal of Research in Marketing, etc.
Students are encouraged to explore innovative and high impact marketing journal articles from our AOU e-library. The choice of the article can be discussed with the tutor to avoid overlapping between students.
Critical discussion and link between theoretical frameworks and the article should be clearly highlighted. You should take a critical approach, try to be creative in your response, and avoid descriptive answers.
Students are expected to refer to external references to provide more evidence for their discussion. External resources can be related to the case/article or they can be not directly related to it yet help to add to the analysis and discussion.
Attachment:- Digitalization of marketing.rar