The company is Al Maha Petroleum Products Marketing Co.
You are required to prepare an individual essay of 2,000 words which ‘critically analysis in both theory and practice the concepts of customer satisfaction, loyalty, commitment; and the interplay between these important concepts'.
Link the theory to a real company of your choice located in the Middle East.
a) A critical analysis of marketing theory concerning customer satisfaction, loyalty, commitment and the relationship between them.
b) A critical review of how your chosen company may develop actionable marketing strategies and programmes to increase satisfaction, loyalty and commitment with its customers in the real world.
c) Coherency of argument, appropriateness, and depth of referencing
You are required to use at least 10 academic references and use Harvard referencing.
Attachment:- How to structure your assignment.rar