Upon reading the assigned article, students are to develop an essay report covering the following points:
Branding in the dairy product is a challenge, briefly summarize the competitiveness in the Camel dairy industry in UAE mentioning the different brand options available in the local market.
- Referring to products and compare the elements of the brands: brand identity features for Camelicious and Camellos from Cafe2Go.
- How can Cafe2Go, enhance its brand identity, using the emotional appeal (refer to the hierarchy of brand associations in your textbook.
- Which of the 5 famous brand personality apply to the Camel dairy product lines? explain
- Using the (Affective, intellectual, and Behavioral) types of brand experience how can Camel brands employee these experiences to win the heart, mind, and action of their customers?